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Spring 2019 trainings, and the Institute for Social Policy and Understanding (ISPU)

Public Narrative
Published: January 14, 2019

Spring 2019 trainings
Public Narrative provides trainings for community organizations, nonprofit professionals and journalists in Chicago and the surrounding regions. 
FEB 13 — SHOULD YOU WRITE A BLOG?
How do you make your blog stand out and position yourself as a thought leader? Learn to create an editorial calendar, hone your voice and develop a following on your blog. 
FEB 20 — PODCASTING
Learn audio basics, how to publish and how to use podcasts to tell your organization’s story. 
FEB 27 & MAR 6 — FACEBOOK TOOLS AND STRATEGIES
If you want to use Facebook for strategic sharing and connecting, this is the training for you.
MAR 13 — ANALYTICS
Learn how to use Google Analytics and Search Engine Optimization (SEO) to build your success online.
APR 3 — STORYTELLING
We all need to explain our work — it’s part of basic communications. But how will you move people to action after hearing what you do?
APR 10 & 17 — ADVANCED SOCIAL MEDIA STRATEGY
In this two-part training, we’ll teach you tools and strategies to bring your social media to the next level.
APR 24 & MAY 1 — SPOKESPERSON
Craft your elevator speech and learn the tricks of how to stay in control and on point with your message, interview techniques, and skills needed to present to different audiences.
MAY 8 & 15 — BECOMING A THOUGHT LEADER + BLOGGING
Understand thought leadership in a specialized field, envision your role in solving issues, and effectively execute your goals. 
MAY 22 — WHAT'S YOUR MESSAGE
Exercise presenting an identity for your work or organization, while considering audiences and news outlets.
MAY 29 — BUILDING A COMMUNICATIONS PLAN
Learn the practical set of tools you need to clarify communications goals, target key audiences, and develop messages on social and traditional media. 

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